Bring Out the Best in You
Discover the power within you and unleash your true potential
Our Story
BestOfMe is born from the passion and mission to help everyone become their best version of themselves.
Creates a high-performance and empowered workforce that are resilient towards future change through accessible coaching at all levels.
Find Your Pearl with BestOfMe
We help individuals and teams unlock their hidden potential and grow through challenges
With coaching solutions that spark confidence, strengthen resilience, and create lasting success.
Our Values

Team on a Mission
We are one team with one mission – to do good and to help people grow.

Believe in People
We believe in the potential in people. We see individuals as unique and deserve to be at their best.

Bet on Passion
We are passionate about creating a positive impact to individuals, teams, organizations and society.

Dare to Be Different
We choose to be unconventional, innovative and creative to WOW our customers.

Seek to Build Trust
We encourage open and honest feedback, and we promote a culture of doing what’s right.
Our Vision
To be Asia’s most people-centric company that empowers people to be the best version of themselves.
Our Mission
To enable people to unlock their fullest potential through quality and personalised coaching – made accessible to everyone.
Our New Office
Our new BestOfMe office is more than a workspace — it’s a home for collaboration, reflection, and purposeful growth, where our team comes together to turn meaningful ideas into real transformation.
Our Leadership Team

Patrick Teow
Co-Founder and Advisor
Patrick led a large MNC in the Insurance Industry as a CEO prior to starting a new chapter of his life, moving from success to significance. With a passion to make a difference through coaching.
Ai Chin Chiew
Founder & CEO
With over 17 years of leadership experience in the Finance & Banking Industry, Ai Chin brings with her the ambition, vision and mission to help people become the best version of themselves.

Ian Tan
Co-Founder
As the Chief Enabling Officer of Lifeskills Institute, Ian has empowered over 200,000 leaders across 20 countries through certification, training and coaching.
Our Team Members
Freelax Tan
Marketing & Brand Strategist
Karlo Lucas
Program Excellence Manager
Long Do Hai
Business Associate
Karlo Lucas
Program Excellence Manager
Karlo has background in Customer Service and Technical Support roles for Fortune 500 companies. He has Recruitment, Training and Development experience in both frontline and management capacities.
Karlo now pivots to Operations and plays his part in the shadows. His mission, and he has chosen to accept it, is to make sure company operations overcome obstacles, anticipate needs and performs efficiently so that coaches and trainers can perform their best.
Long Do Hai
Business Associate
As a Business Associate at BestOfMe, Long is the dependable bridge between our clients and their personal coaching goals. With a background in Business Analytics from Nanyang Technological University and hands-on experience shaping learning and development programs, he has a quiet knack for figuring out exactly what people need to succeed. His day-to-day revolves around making the client experience as seamless and supportive as possible, whether they are engaging with the digital app or stepping into in-person training sessions. Long enjoys working directly with users, listening to their feedback, and fine-tuning the details so that the services genuinely work for the people using them. He isn’t one for flashy promises; instead, he focuses on the practical steps that drive real progress. For Long, the most rewarding part of the role is building thoughtful, steady partnerships that empower clients to get the absolute best out of their coaching journey
Freelax Tan
Client Success Officer
Freelax is the creative spark behind BestOfMe’s brand voice, serving as BestOfMe’s Client Success Officer. A fresh graduate with a Bachelor’s degree in Mass Communication, she brings a vibrant energy and an unshakable “can do” attitude to everything she touches. What she may lack in years, she makes up for with an insatiable curiosity, bold creativity, and a deep passion for storytelling that connects, inspires, and moves people.
Freelax thrives on innovation and is constantly exploring fresh, meaningful ways to bring BestOfMe’s mission to life across Asia. She’s driven by a small but mighty dream—to make BestOfMe a name known across the region for true transformation. Her role sees her breathing life into BestOfMe’s campaigns, designing experiences that resonate, and ensuring the message shines through every piece of content.
She sees every challenge as an opportunity to learn, grow, and contribute to the meaningful work BestOfMe is doing.
Kim Chi
Project Manager
Kim Chi, an earnest and dedicated Project Manager, is on a mission to deliver a product that exceeds customer expectations and ensures the highest level of satisfaction. With her exceptional communication skills, she acts as a bridge between technical aspects and user perspectives.
Kim Chi’s active listening skills enable her to fully grasp the objectives and expectations of BestOfMe’s new features. She effectively communicates these requirements to the technical team, ensuring a clear understanding and alignment. Through her efforts, the BestOfMe app has been shaped into what it is today.
When faced with technical challenges and new development, Kim Chi demonstrates her quick problem-solving abilities. She provides valuable assistance to the team, guiding them through obstacles and facilitating smooth progress.
Her commitment to customer satisfaction, effective communication, problem-solving prowess, timeliness, and user-centric approach make her an invaluable asset to the team.
Harry Luu
Tech Solutions Lead
Harry is the Technical Solutions Lead for BestOfMe. He brings his extensive knowledge of system architecture to the forefront, driving the development of an exceptional product. With a meticulous eye for detail and an unwavering commitment to perfection, he leads the technical team in building BestOfMe into an effective and reliable solution.
One of Harry’s key contributions lies in his ability to identify and understand the technical solutions that BestOfMe users seek. In particular, he recognizes the importance of facilitating seamless meetings for users, and suggested solutions that best suit this user experience. By incorporating user-centric features, he ensures that BestOfMe creates a seamless and enjoyable experience for its users. With an unwavering desire for simplicity and effectiveness, Harry strives to deliver the most straightforward solutions without compromising functionality.
Harry’s role as the Technical Solutions Lead is vital to the success of BestOfMe. His deep knowledge of system architecture, attention to detail, user-centric approach, and commitment to simplicity contribute to the development of an effective and reliable solution that exceeds user expectations.
Thy Truong
UI/UX Designer
Thy Truong is a versatile UI/UX Designer with a strong focus on user-centered design. She strives to bring clarity and structure to complex problems—translating insights into intuitive interfaces that users can access and enjoy. With design experiences in web and mobile applications, she has contributed to enhancing BestOfMe’s user experiences and user engagement.
Thy is committed to leveraging her skills and expertise to create designs that resonate with users, create lasting impressions, and enhance the overall user experience.
Ai Chin Chiew
Founder & CEO
Ai Chin fervently believes in human potential.
As a professional Leadership & Performance Coach accredited by International Coaching Federation (ICF), she personally coaches, mentors, and trains individuals to help them unlock their hidden potential. She founded BestOfMe in 2021 with the mission to empower individuals to become the best versions of themselves.
Under her visionary guidance, BestOfMe has been recognized as the Most Pioneering Digital Coaching & Mentoring Platform of 2023 by APAC Insider. Ai Chin’s tireless dedication to empowering others has also earned her accolades, including being named one of the Top 50 Women Influencer Leaders of 2023 by HR Tech for her groundbreaking contributions to the HR technology field.
Before launching BestOfMe, Ai Chin served as a qualified actuary and Chief Strategy Officer at a multinational corporation (MNC), boasting over 17 years of expertise in the finance and banking sectors.
Beyond her professional endeavors, she’s a proud mother. Her daughter holds her in high regard, aspiring to walk in her footsteps and champion human potential.
Bring Us To Your Company
Achieve a Smart and Healthy organization! BestOfMe’s coaching and care platform help organizations build a happier, healthier workforce that fuels business growth.
Become A BestOfMe Coach
Join a passionate community of coaches for greater opportunities to work with a variety of prominent organizations and more avenues to impact lives. Begin your journey with us!
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