Coaching is the buzzword of the moment. But what is it really? According to an online report, coaching is a $2.85 billion global industry in 2022, a 21% increase since 2015. The 2021 Leadership Coaching survey shows that 72% of organizations offer some type of leadership coaching for talent development and this statistic will only continue to rise. As more and more people look for ways to improve their personal and professional lives, managers looking to tap into the full potential of their employees and improve performance across the board, coaching has become an increasingly popular option.

What is Coaching?

Coaching is defined as a process that helps individuals achieve their full potential. Coaches work with clients to identify areas of improvement, set goals, and create action plans. The coaching process is built on trust and mutual respect. Coaching can be delivered in many different ways, but typically it involves regular sessions where the coach and individual meet to discuss progress and challenges. According to Harvard Business Review, coaching borrows from both consulting and therapy (refer image).

Why is coaching

Source: Harvard Business Review

Evolution of Coaching

The origins of coaching can be traced back to the ancient Greek philosopher Socrates, who used questioning techniques to encourage his students to think for themselves and reach their own conclusions. In the past, coaching was also primarily used as a way to improve athletic performance. In more recent times, the industrial revolution have led to a need for managers to help workers become more efficient and productive. This laid the foundations for modern management coaching, which began to take off in the mid-20th century. Coaching is now widely recognized as an effective tool for personal and professional development.

Benefits of Coaching

Coaching can help people in all aspects of their lives, including their careers, personal relationships, and health. Coaching has been shown to improve communication and leadership skills, increase self-confidence, and promote career advancement. There are many benefits of coaching, but here are three statistics that illustrate the power of coaching:

  • A study by ICF Global found 62% of coaching clients say they improved their career opportunities thanks to coaching
  • A study by Sounding Board found that 67 percent said leadership coaching increased employee engagement and satisfaction
  • According to Aberdeen Research, companies that provide real-time, deal-specific sales coaching increased revenue by 8.4% year-over-year – a 95% improvement over companies that don’t provide that level of coaching

BestOfMe Review It is most effective in promoting self-directed reflection for organizational commitment to human resource development, enhancing employees’ experience and staff retention.” Deputy Director, BestOfMe client


These statistics show that coaching can have a profound impact on an individual as well as an organization as a whole.

Types and Styles of Coaching

There are many different coaching styles and types, each of which serves a different purpose.

One common coaching style is known as solution-focused coaching. This type of coaching helps individuals identify solutions to problems and take action to achieve their goals. Solution-focused coaches focus on the present and future, and help their clients develop a positive outlook.

Another popular coaching style is performance-based coaching. Performance-based coaches help their clients improve their skills and performance in specific areas. This style of coaching often includes setting goals, providing feedback, and developing action plans.

Coaches can adopt different styles and approaches, depending on the needs of their clients. For example, some coaches may be very directive, where the coach tells the coachee what to do, some are very non-directive, where the coach asks questions and allows the coachee to find their own answers. Others may take a more collaborative approach, working with their clients to develop action plans and strategies. Coaching types can also vary, from one-on-one coaching to group coaching.  There is also the option of digital coaching – a type of coaching that uses technology – from coach matching, scheduling of sessions to running of coaching sessions virtually.

There are also several different types of coaching that can be used in different situations. For example, leadership coaching helps leaders in an organization develop leadership effectiveness and coaching skills while life coaching helps individuals manage their time, set priorities, and make significant life changes. Career coaching assists individuals with job searches, career planning, and Interviewing techniques. And business coaching helps business owners develop strategies for growth and success. Coaching is a versatile tool that can be customized to fit the needs of any individual.

There are many different coaching approaches and styles. However, all effective coaches share certain key characteristics, such as being supportive, motivating, and passionate about helping others reach their potential. Coaching is also an incredibly powerful tool for achieving success. Simply put, coaching is an investment in yourself that can yield significant dividends.

Why coaching

Who is Coaching for?

Timing is everything when it comes to coaching. It’s important to be open to the idea of coaching, learning and growth when you’re ready for change. This transformation doesn’t happen overnight and it requires a commitment to the process. But, if you’re willing to put in the work, coaching can help you achieve your goals.

When is the right time for coaching? It is important to be open to coaching at the right time in order to maximize its effectiveness. For example, if someone is facing a major life transition, such as a career change or a divorce, they may be more receptive to coaching. On the other hand, if someone is feeling stuck in their current situation, they may benefit from coaching to explore new options and create a plan for change. Having said that, coaching shouldn’t be seen as a way to only address and solve problems or overcome obstacles. Coaching can also be used effectively to help people achieve their goals. Coaching is a process that involves setting goals, developing action plans, and providing support and accountability. It can be used to help employees improve their performance at work and for individuals to learn new skills, or make lifestyle changes. Coaching is not just for people who are struggling; it can also be used to help individuals or leaders who are already successful achieve even greater levels of success.

The goal of coaching is to help people identify and overcome the barriers that are holding them back from achieving their full potential. By being aware of readiness cues and paying attention to timing, coaches can ensure that they are providing the right support at the right time for their clients. 

Final Thoughts

Coaching can be used to help organizations and individuals in all walks of life, whether it is to solve personal issues or to further your career or drive organizational performance. Good coaching is always about the client, not the coach. It is not about the coach’s ego or need to be right. It is not about convincing or selling. The focus is on the client’s agenda, not the coach’s. The goal is to help the client achieve his or her objectives. Find a coach that you can connect with and trust when you are ready to make a change in your company, career or life. If this is you, BestOfMe is here to partner with you every step of the way.

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