Coaching Fact or Myth?

Coaching is only for C-level executives


While coaching may have traditionally been reserved for senior leaders, there is no reason why it can’t be used to help develop employees at all levels.

At its core, coaching is about helping people achieve their full potential. It is for anyone who wants to improve their life or career. Coaching is an investment in people and it’s proven to be an effective development tool. Coaching accelerates performance, develops leaders and creates engaged employees.

Coaching is only for those with a problem


Many people assume that coaching is a form of therapy, meant to address and fix some sort of problem or challenge. While this may be true in some cases, it is by no means the only use for coaching. In fact, coaching can be beneficial for anyone looking to improve themselves in some way, whether it’s a matter of career advancement or increase your effectiveness as a leader. Through coaching, you can tap into new ideas and perspectives on your situation, opening up different possibilities and unlocking hidden strengths.

Coaches provide support, motivation, and tailored guidance, allowing you to tap into your full potential and become the best version of yourself.

Coaches does not give you answers


Coaching is not a one-way dialogue, in which your coach has the answers and you just need to listen and absorb. Coaching is a collaborative effort – it involves the coach asking great questions and helping you tap into deep wells of wisdom within yourself (the inner truths) so that you are empowered and can chart your own unique paths forward into the future.

While the coach may have some insights and experience to share with you, ultimately you have to decide which action to take as every one of us has our own individual perspectives shaped by our unique experiences, beliefs, values, and goals. Hence, coaching is about helping you find your own way forward, not giving you answers on a silver platter!

Coaching is costly


This is a popular belief that coaching is expensive which is why only mainly offered to C-level executives. In fact, coaching has been shown to be one of the most effective forms of professional development. The ROI of executive coaching was almost 6x the cost of coaching as reported by International Coaching Federation (ICF).

Coaching is actually a very affordable and effective way to help anyone achieve their goals especially with the emergence of digital coaching (offered by BestOfMe) where coaching can happen anytime, anywhere. It’s also important to do some research and find a coach who truly understands what you need. Let us do the homework for you! BestOfMe coaches are carefully interviewed and shortlisted based on their corporate and coaching experience as well as track record.

The impact of coaching can be measured


Coaching is often thought of as a nebulous, intangible concept. But the fact is, coaching can have a measurable impact, both tangible and intangible. Suggested metrics to measure the impact of coaching:

  • Individual self-assessments
  • Employee satisfaction / employee engagement
  • Manager assessments
  • 360-degree peer assessments
  • Employee retention

While the impact of coaching can be measured in many ways, coaching is most successful when it results in positive changes in behavior through self-discovery, feedback and goal setting to take action. The effects of coaching is truly meaningful and worth celebrating!

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